A blogger is primarily a journalist and copywriter who talks about her life. What's the news? What's interestnig? School, work, your wedding, travel, hobbies - all this can be a source of inspiration for subscribers. If you are at home, you can also make interesting content.
Look at the accounts of your favorite subscriptions - what do they talk about in stories, what do they write in posts?
Find your niche
Blogs on a variety of topics are popular on Instagram: travel, lifestyle, business, promotion, beauty, fashion, and much, much more. Decide on a blog topic. To promote a blog, it is important to understand your target audience and create posts that will be of interest to them.
Analyze your subscriptions, hobbies and skills - choose one direction in which you are strong. Do you know how to set up the light, position the model in the frame and take great pictures? If you feel your potential as a photographer, start blogging about photography.
If you want to establish a good relationship with your target audience on Instagram, be open. "The most important thing is vulnerability and honesty,” says Laura Izumikawa. Laura is a photographer and blogger mom who grew her Instagram audience from 0 to 600,000 followers without any promotional tools - just a live profile about family life and funny pictures of her kids in person. Openness and transparency will help you connect with your audience.
Just two years ago, Instagram overcame the "magic” boom: unicorns began to appear, the grass was repainted pink, sparkles were added, and images were created as unrealistic as possible.
Now this does not work, the emphasis is on live content, real photos with minimal processing. The illusion no longer inspires anyone. Ordinary people are able to become the idols of more than one thousand people, but the demand for bathing in luxury has fallen.